Email newsletters: the cornerstone of your professional email marketing strategy.
At last, a focused, professional, email newsletter publishing solution
Providing timely and relevant information to your customers is a proven way to establish your position in the market. Unlike promotional email campaigns, regular email newsletters are credible, less intrusive and actively requested by customers. When done professionally they will convey your message better and create a positive impact on your business. We believe that your email newsletters deserve the best technology to assist you in the creation, delivery and measurement of your message. This is why we developed the PeopleLogic:) Email newsletter Module. Read on to see why so many leading marketers have chosen the PeopleLogic:) Suite to help them manage their email marketing strategy.PeopleLogic:) Email newsletter Module features
Automatic text and HTML based email generation
Unlike most email newsletter management systems, PeopleLogic:)'s email newsletter Module provides an automatic well formatted text based email. This means that you do not have to create a HTML version and then a text based version for each publication. This is a major time saver as you don't have to write and proof each broadcast twice.
Custom designed email newsletter templates to accurately reflect your brand
Cookie cutter templates just aren't enough any more. Your brand is unique. That's why we translate your brand into a set of unique email templates that capture your audiences' attention and deliver your message with impact. All templates are hand crafted to your exact brand requirements and are packed with features. To see how these feature will help you click here.Easy to read
Readability of your email newsletters will greatly affect your readership. Your readers need to find exactly what they want in seconds and be able to understand what you are saying. After years in the email newsletter business, we know how to design templates that get read and identify what features improve reader interaction.
Creation as easy as ABC
Our job at PeopleLogic:) is to make your job easy. You will find that getting your newsletter compiled to the highest standard is not only easy, it's actually fun. With a winning combination of logical workflow and intuitive steps, you will have more time to focus on content – not technicalities.
Spam assassin checking
With the increase in spam filters, you need to be sure your subscribers are not accidentally missing your message.
Now whenever you send your email newsletter, it is ranked against the worlds leading anti spam software. You will be instantly alerted if your message contains messages or phrases that may result in your message being filtered out. Spam assassin rating is done for your subject line as well as the body of your email. You will be alerted to exactly what words or phrases triggered the rating and you can fix them before you email out your broadcast.
Segment your readers with unlimited database queries
You can create as many custom fields for your database as you need. This unique feature means that as your database grows your online database grows with it. You can add new fields and populate them as you like. This also means that you can use this data to create queries and new rules based on demographic and behavioural data and save these queries into meaningful groups for your broadcast
Template designs with defined regions
Your email has about three seconds to grab your readers' attention. So you want to deliver the most eye catching content in an easy to see style. Just like columns in a newspaper, regions in your template help readers scan for content and select what they want to read faster and easier. Region settings ensure that the management of complex templates is simple and reliable.
Multiple email newsletter accounts
If you have a range of target markets, we can easily design separate templates to match each profile. Each title can have a different editor, but also share any common stories, content or images to maintain corporate consistency. Subscriptions are automatically managed independently for each title.
Read more click through link
Creating a click through point in your newsletter article allows you to send longer content that is easily scanned by your readers. Without having to post additional content to your website, you can easily create this click through within the articles you write.
Built in search engine marketing
Your email newsletters are more than an email. Every edition is a mini website that can be automatically added to your web site and found by search engines. Each time you publish you are contributing more pages to your website without any extra work.
Tracking: who is reading what?
To maintain loyal subscribers, you need to discover what stories they like. Via the Suite's intelligent reporting system, you can see in real time which stories are most popular, what links are being clicked and who is clicking them.
Multiple email newsletter templates
Your account can contain any number of custom templates. You can also easily share content between templates and completely switch templates once your newsletter is compiled. This amazing flexibility means that publishing the same content to different demographics is a breeze.
Manage several editions with ease
If you have several email newsletters on the go at the one time (e.g. member and non member editions), your edition based story bank allows you to work on them both at the same time. You can add, edit, reorder and preview them whenever it suits you. You can also move stories between editions or create draft stories to be used in the future.
Subscription management made easy
When subscribers say yes, subscription data feeds instantly into the subscription database. You can enrich this data through subscriber preference management and update details links in your newsletter.
Unsubscription management made easy too
When someone says goodbye the last thing they want to do is to jump through hoops. Our one click unsubscribe will flag the record in the database to 'do not send' instantly. This record is maintained on the database to prevent accidental sends, ensuring you are always spam act compliant.
Forward story
Going one step beyond sending the entire newsletter, the Send Story feature has proven to increase forwards by up to 37%. Your subscribers can forward selected articles and also provide a personalised comment.
Forward to friend
When your subscribers want to spread the word about your email newsletter, the built in forward feature ensures that your message reaches its destination intact. This is one of the easiest and most effective way to increase your subscription base.
Print friendly formats
Your newsletter can also be converted quickly and easily into a printable format. By clicking 'printable version' your email newsletter will display the full email newsletter articles without read more links to enable you to print out a hard copy if you prefer.
Archives and back issues
As you publish a new edition, previous editions can remain accessible to your readers in an online archive. In this way you begin building a vast knowledge base which can be linked to from any web page. You can choose to share certain editions or hide them from view if you prefer.
Complete integration with your website
Your newsletter is often an integral part of your website. It should be easy to find and easy to subscribe to. You can easily integrate your newsletter, archive and subscription database directly into your site.
Compliance with spam and privacy laws
Automated subscription/unsubscription logs are built in so you can be confident you are compliant with the laws. The Suite is designed to automatically keep you compliant with the relevant regulations, even if you're unsure of the details.